Advertising the Performance

Advertising the performance involves distributing publicity and marketing for your performance, as a means to draw a viewing audience.

Preparing Materials
First, you must prepare a variety of publicity materials to distribute to the general public, such as:


 * graphics
 * blurbs
 * posters
 * trailers

These materials should have a shared theme and style, and should contain all the necessary information for a prospective audience member, such as:


 * the date and time of the performance.
 * an idea of what the performance will be about.
 * the admission cost for the performance.
 * where the performance will be held (on what streaming platform, etc.).
 * who is producing this performance.

Distributing Materials
Once you have created this publicity material, you will have to distribute it to the general public. You may choose to distribute it through social media, or by sending it to other organizations whom you feel may be sympathetic to you and will advertise your performance to their own members. If you asking others to advertise on your behalf, you should offer to advertise events which they are holding, to create a sense of reciprocity. You may also offer financial compensation for this advertisement, instead.